WellLife Network is on a mission to make mental, emotional and physical well-being universal rights celebrated by all. I worked with their stakeholders to elevate the WellLife brand and site—ensuring all touch points mapped back to their mission, vision and values.
Work completed in collaboration with the talented Tom Cook and Meredith Fischer at Bear in the Hall.
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Revamping the brand
We created a design strategy built around the concept of a “family album” which we considered a collection of moments and memories that showcased the entire community of individuals at WellLife. It paired authentic photography with an illustration style that served as a connective tissue. This design strategy mapped directly back to the new positioning — what it's like “Being There.”
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Redesigning the site
Welllifenetwork.com was in serious need of an upgrade. The sitemap was bloated and page content wasn't written for the scan-ability or ease of use. In a nutshell, the site had forgotten who it’s user was. With the help of the WellLife team, we drastically simplified the site structure and completely rewrote site content. We shared the results in a complete set of wireframes before moving onto design.
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Before and after shots of the homepage, services page and careers (clockwise from top left)
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Design system details
We created a set of visual foundations system of components as the standard for future use and maintenance.
